Wednesday, August 25, 2004 at 1:00 pm | Comments off
Last night, we had a "soft launch" of the Natural Variety Pet Food website. I say soft launch, as the site is not complete, but the client wanted the site live "as is" anyway. We still need to set up an online ordering system and I'd like to work on the homepage a bit more, to help draw visitors in. I'd also like to see a large part of the copy for the site re-written, though I'm not sure if that's likely to happen.
Overall, while I'm happy with the design, I'd like to see the content flow with the design a bit better. As I said, I think rewriting the copy would be a good starting point, weeding out the cruft and only leaving the essential information that potential customers will need. I'd also like to add less copy and more images (perhaps of products) to the homepage, so visitors won't get lost. Once we set up the online store and can link to products from the homepage, that will probably help.
Go ahead, critique it.
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